To contribute to increase the quality of life for the lower-income population. With this objective, it carries out loan programs to increase the earnings and assets of the clients, which generates stability and permanence in the institution. Banco WWB also offers a wide range of microinsurance products and savings products.

Banco WWB Colombia has its origins in what was formerly the largest NGO in Colombia, Funda- ción WWB Colombia. It has a particularly strong position in southwest Colombia’s microfinance market. In operation since the early 1980s, it is one of the continent’s strongest MFIs. The MFI has excellent in-house MF expertise and a solid governance structure. The strategy for the near future is a geographic (nation-wide) and product (SME, housing, etc.) expansion with an emphasis on innovation, sustainability, and efficiency to complement the bank’s social mission.